From 1,000 to 30,000 impressions
Aitor Ortiz, Founder, Antitrust Intelligence2 minutes. Aitor, in his own words.
Who
News, data and training for antitrust professionals.
Results
Where Aitor started
Aitor was doing everything the advice says. Posting a few times a week. Trying to build authority. And getting nowhere.
“As probably many people, I was getting a few likes every post, and impressions most of the time from people I know. I was missing consistency, tone. I was just trying.”
The numbers tell it plainly.
“I had around maybe five hundred to one thousand impressions per post. Usually five hundred to one thousand, most of the time from closer friends and acquaintances.”
What almost stopped him
The same wall every founder hits: everyone on LinkedIn is selling this.
“The main concern is like, would this really work? Because there are so many people out there selling the same things. You just need to open LinkedIn and you get a lot of messages saying, hey, do you need help for this? Why is LeaderHouse the one? That was probably the first barrier.”
Aitor Ortiz, Founder, Antitrust IntelligenceWhy Aitor gave it a shot
We didn’t ask him to believe us. We sent him free work until he did.
“It’s insane the amount of free information that you got. At some point it was even a bit annoying. But they were giving me so much free content, and sometimes even quite accurate. They even gave me some posts that I could use. So I said, okay, these guys are giving me already valuable content. So let me try.”
What we built with Aitor
From his intake, we pulled the opinions he’d been sitting on for years.
His Authority Blueprint fixed the targeting: the same ideas, aimed at the right audience.
A full profile rebuild and 30 posts a month. Same message, new wrapping.
What changed
Everything, starting with the profile.
“When I started, they changed everything that I was doing. From the profile to the content. Consistency was really important because I was able to post every day without effort.”
The impressions followed.
“I got in some of my posts 30,000 impressions. You know, from 1,000 to 30,000.”
But his favorite result isn’t the number. It’s this:
“I got some people who reached me out to say, hey, your opinions are really good. And the fun fact is that the messages were the same. A few months ago, they were exactly the same messages, but didn’t get to the right audience or in the right format.”
His ideas didn’t change. The packaging did.
“If you want to be heard, to be seen as an expert in whatever field you are, entrepreneurs, people who are trying to make themselves a name and position themselves, I think that could be a sweet spot.”
Want this for your LinkedIn?
This is the LinkedIn Authority System. 30 posts a month, in your voice, from $299 a month.
Same process Aitor is on.