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Case study

Impressions and engagement an order of magnitude higher

Angela Montgomery, PhDAngela Montgomery, PhD, Co-Founder & Managing Partner, Intelligent Management

2 minutes. Angela, in her own words.

Who

Angela Montgomery, PhD
Angela Montgomery, PhDCo-Founder & Managing Partner, Intelligent Management

A management methodology built over nearly three decades.

Results

Impressions and engagement an order of magnitude higher
Daily posting, for the first time ever

Where Angela started

Angela’s company had no shortage of material. Books, blog posts, decades of accumulated knowledge.

Angela Montgomery, PhD
“We try to be as present on LinkedIn as we can, to share the knowledge and the experience that we have accumulated. However, it was a little bit sporadic and unpredictable.”

They already did well on LinkedIn. Lots of followers, real interaction. The ceiling was consistency.

What almost stopped her

Her doubt wasn’t about LinkedIn. It was about handing over something rare.

“The methodology that we bring to companies is unique. It’s something that we have crafted over nearly three decades, based on a very specific body of knowledge for management and operations. My main concern was putting this kind of knowledge into the hands of somebody who really didn’t know anything about it.”
Angela Montgomery, PhDAngela Montgomery, PhD, Co-Founder & Managing Partner, Intelligent Management

Why Angela gave it a shot

Angela Montgomery, PhD
“What made me do this was a combination of the interactions that I had had with Jakub, who was clearly a very smart guy, who knows what he’s doing, has a passion for what he’s doing and is continuously improving what he’s offering. That was combined with the need to be more consistent in our communication.”

What we built with Angela

01 · Substance

Three decades of her company’s real thinking: the books, the posts, the methodology, in her framing, not ours.

02 · Strategy

An Authority Blueprint that protects the precision her field demands.

03 · Style

Daily posts in a style her company completely endorses.

What changed

The one thing they could never do before.

Angela Montgomery, PhD
“For the first time ever, we are able to post consistently in a daily manner, but in a way that has a style that we completely endorse. The quality of the posts are excellent. It’s very satisfying to be able to do that on a consistent daily basis.”

And the numbers moved with the consistency.

Angela Montgomery, PhD
“What we have noticed is a significant increase in the consistency of our posts, and therefore the increase in numbers of impressions and engagements is actually an order of magnitude higher.

Her best moment is quieter than a viral post, and worth more:

Angela Montgomery, PhD
“To see every single day that we are putting posts out that are well written, that reflect our values, the work that we’ve been doing over the years. And that this is now visible to an order of magnitude greater number of people.”

“There is a lot of AI slop on LinkedIn, and it is making things more complicated for people who want to communicate quality concepts and quality work. I would definitely recommend LeaderHouse as a partner in helping you communicate something in a quality way.”

Angela Montgomery, PhD
Angela Montgomery, PhDCo-Founder & Managing Partner, Intelligent Management

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