One post, 70,000 impressions, and meetings booked
Evan Patterson, Fractional CMO, Evan Patterson Consulting2 minutes. Evan, in his own words.
Who
A marketer who used to manage other people’s LinkedIn for a living.
Results
Where Evan started
Evan is the hardest client to impress. He used to run LinkedIn for other people.
“I used to manage all of my own LinkedIn stuff, mainly because I was managing other people’s LinkedIns. So I wanted to flex my own muscles in public.”
When he was consistent, he did four to five million impressions a year. Then his work shifted, the consistency slipped, and it dipped to one or two million.
“I understand the importance of LinkedIn marketing, so it was negatively impacting my own marketing to not focus on that.”
What almost stopped him
He’d been burned before. By services that sound exactly like us.
“I’ve used a lot of services like you all before, and it hasn’t worked out well. It did not save me time. I’m looking for results and time savings.”
He also resells tools he trusts to his own clients. Most services never earn that trust.
Evan Patterson, Fractional CMO, Evan Patterson ConsultingWhy Evan gave it a shot
“The ease at which it was working. And also, to be quite honest, your personal branding. I recognized a lot of the faces and names that were in your marketing material. Some of them have been my clients in the past, some of them are currently my clients.”
What we built with Evan
From his intake, we pulled the takes only a marketer with his track record can make.
His Authority Blueprint: what he needs to be known for now that his work has changed.
30 posts a month in his voice. He keeps the long-form writing he loves. We handle the rest.
What changed
His numbers are back without his hours.
“The average impressions and engagement rate is rivaling what it was back when I had consistency. But what’s nice is I don’t have to do it. I don’t have to spend my time doing it.”
Then one post took off.
“One got over seventy thousand impressions. With that post in particular, I’ve actually had a lot of inbound DMs inquiring about my services. It’s only been about a week or so, but there have been meetings booked because of it.”
And the part he says will sound silly, but won’t to anyone who does content for a living:
“Just not having to spend the time doing it myself has been nice. I like writing my own articles and my own long form content. But the posts in between can be quite tedious.”
“I would recommend LeaderHouse to anybody who understands the value of LinkedIn and is just too busy to do the execution of making the content. That’s the simplest way to put it.”
Want this for your LinkedIn?
This is the LinkedIn Authority System. 30 posts a month, in your voice, from $299 a month.
Same process Evan is on.