One post, 100,000 impressions, reaching people he’s never met
Patrick Stepanek, COO & Co-Founder, BIOS Medical2 minutes. Patrick, in his own words.
Who
Building the world’s first implanted sensor for hip fracture recovery, after two decades running and scaling companies.
Results
Where Patrick started
Patrick always liked LinkedIn. It just never paid him back.
“I posted in the past on different topics. But it was always a lot of work. Or if I used AI on my own, somehow the post came out generic. So the work effort versus what I got was not clear.”
His posts got hundreds of impressions. Sometimes a thousand. And underneath the impressions, nothing.
“Always a couple of likes, maybe in the tens. Quasi zero comments. Zero comments, zero reposting.”
He also admits the deeper problem: he had no goal.
“I didn’t really know what I wanted with it. I wanted the reach. That made sense to me, but it wasn’t so clear.”
What almost stopped him
Nothing dramatic. We just had to prove we weren’t like everyone else, and he watched us do it.
“Leaderhouse did a fantastic, hands-down fantastic job in terms of showing me that they know what they’re doing. They showed me through their sales process exactly what I want to see. They gave me value without me having to do much.”
Patrick Stepanek, COO & Co-Founder, BIOS MedicalWhy Patrick gave it a shot
“I believe in the concept of putting content out there and showing that I am the domain authority for a certain topic. I don’t like sales. I’d much rather that people already know about me and say, okay, I want to talk to this guy about this topic.”
LinkedIn was the obvious channel. The only question was how to do it without eating his week.
“I kept getting value until I said, well look, this I need to try. Even though I saw it was a sales process, the value was so good that I could not refuse.”
What we built with Patrick
From his intake, we pulled two decades of leadership lessons.
His Authority Blueprint gave him what he never had before: a clear vision of what to post and why.
30 posts a month in his voice. He now preps a week of posts in one sitting.
What changed
He went from occasional posting to every single day.
“I’ve posted every single day since we started working together. It’s manageable in terms of workload. The second month I do it on a weekly basis. I go through seven, I adapt small things, but I can use the posts.”
Then his best moment landed.
“One of our posts is at a hundred thousand impressions. People are reposting it. It’s going into a network that I’m not connected with at all. Somehow it resonated.”
And the reach turned into conversations.
“People are coming back, they’re reposting my stuff, and I get into conversations easily. With people that actually care.”
“The system is very effortless. That’s really what makes it work for me. And if somebody’s looking for that, I would recommend, five stars out of five. Just go for it.”
Want this for your LinkedIn?
This is the LinkedIn Authority System. 30 posts a month, in your voice, from $299 a month.
Same process Patrick is on.