It changed the way I position my company
Scott Hamilton, CEO & Co-Founder, ARM Tech Advisors2 minutes. Scott, in his own words.
Who
A B2B advisory business with about 6,000 people in the US he wants to reach.
Results
Where Scott started
Scott’s word for his old approach: brute force.
“I was posting two or three times a week. It was not getting much traction. So for a while I would just boost the post, spend a fair amount of money, and it would reach a bunch of eyes, but not get much conversion.”
He knew the content wasn’t the problem. The packaging was.
“I have the habit of talking too much or writing too much. It wasn’t digestible. LinkedIn is a big channel for me and I really didn’t know how to use it very well. It held my business back.”
What almost stopped him
Scott’s audience is small and specific. His content, in his words, highly curated. Handing that over felt dangerous.
“To hand that off to a robot or another firm that doesn’t know me, I was worried about my brand getting watered down. I was skeptical of its ability to mirror my voice in a way I was proud of.”
Scott Hamilton, CEO & Co-Founder, ARM Tech AdvisorsWhy Scott gave it a shot
The honest answer: his son.
“LeaderHouse had the right message at the right time, but to be honest, it was probably my son. He was saying, you have an incredible following, fantastic content. All you need is some help to curate it and get it out there regularly. Come on, dad, get off the couch and let’s do this.”
That’s what brought me to LeaderHouse, and turned thinking into acting.
What we built with Scott
His ten best emails, his ten best call recordings, his real material. Collecting it taught him something about his own business.
A blueprint that captured his value and competitive advantage so precisely it changed how he positions the company.
30 punchy posts a month, with graphics to support them, in his voice.
What changed
The onboarding is the story he keeps retelling.
“The setup process was shocking. I’ve told probably 10 people this story. It wasn’t actually a ton of work. But the next day I woke up and you had packaged it all up. I was just shocked.”
“I was really blown away by your ability to understand my business, my tone, my market, and come up with 30 really punchy, valuable posts, with the graphics to support them, in an incredibly short amount of time. It changed the way I position my company.”
And the posting itself went from a chore he avoided to part of his morning.
“It’s really about the consistency. It doesn’t take much time at all, but it has become a fun habit that changes the way I start my day.”
“I always thought I was not a good candidate because of how focused my audience is and how curated the content is. But the power of your ability to gather all of my past and turn it into my tone, and present it in a way that I was proud of, I’m now in the mix. I don’t know if there’s really a group that I wouldn’t recommend it to.”
Want this for your LinkedIn?
This is the LinkedIn Authority System. 30 posts a month, in your voice, from $299 a month.
Same process Scott is on.